Top 50 Fastest Growing Companies 2003: Cloister Car Wash & Lube

Smart companies realize what drives their business.

Cosmetic companies don't sell lipstick and powder; they sell hope and beauty. Automobile manufacturers aren't marketing cars but rather a driving experience.

Here in Central Pennsylvania, Cloister Car Wash & Lube doesn't sell cleaning services. Instead, it offers special treatment to its customers and cars.

"We try to present an exceptionally positive experience at our facilities," said Michael Mountz, president and owner. "In addition to having rocking chairs for customers to relax in while waiting, we provide free gum and soda. To further enhance the feel-good experience, we plant 40,000 flowers every year at …